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Product Literature.

Effective, informative product literature can be the most important, enduring and profitable link in the long-term sales cycle. For many types of products and services, the day-to-day buying decisions are not made in the boardroom, but in the trenches. For those situations, organized, accurate product literature is critical. Clear technical documentation that spells out features and benefits, whether on paper, disc or your company website, increases loyalty and reduces the high cost of direct customer service intervention.