Adlines.

Adlines is a single-page information and news Bulletin produced by the staff at Advertech Design Communications. Each issue covers a different topic relevant to developing and maintaining a strong, client-focused communications program.

If you would like to receive each issue of Adlines as it is released, at no cost or obligation, please complete the form below.

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Issue 08 - Decisions, Decisions… When Less Is More.

If you asked most of your customers whether they want you to offer them more options or fewer, they would tell you they want to have your product their way, so give them a lot of choices. They’d be wrong. In almost all cases, they will make their decion based not on what's most important, but on what's easiest to evaluate.

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Issue 07 - It's Not All About You.

It’s not even about your company or your products. It’s about one thing and one thing only… THEM. You know... THEM. Your customers. Your prospects. Your target audience. It’s about who they are, where they are, what they’re thinking and doing and worrying about. It’s about their wants, their needs, their challenges. It’s about how they perceive your ability to give them what they want or need or about how you can solve their problems.

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Issue 06 - You already have a brand. Do you control it?

Every business owner or manager wants to “spread the word” about their company and its offerings, and there are countless ways to do that. The real question is, “What is the word?” You already have a Brand, but do you clearly understand what it is and how to make sure it is what you want it to be?

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Issue 05 - You've Got Mail - Now Don't Blow It!

How your emails are received and the responses they generate are, to a very large extent, dependant on how they are written. There has been much written on the power of email, the evils of SPAM and the necessity of a speedy reply. But not enough attention is given to the most critical aspects of this modern form of communication – tone and content.

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Issue 04 - The benefits of Search Engine Optimization (SEO)

There are literally tens of billions of pages on the web. If you want first or second page search position, you have to create and maintain your website in such a way that the search engines know what you offer and where to find you. In this issue, you'll learn that the most effective “techniques” for improving search results are fairly straightforward.

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Issue 03 - Is Print Advertising Dead?

In a word, “No.” Although it does seem to be sputtering a little lately. Over the past couple years, we’ve seen a number of printers close their doors as advertising dollars head for the golden promise of digital technologies. Ask anyone in the newspaper industry and, if they’re honest, they’ll tell you it’s a very scary business to be in today.

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Issue 02 - Is Your Website Ready For Mobile Visitors?

The question is not, “Will customers and prospects visit your site from their mobile phone?” They will and they do. The question is, “What will they find when they get there?” If you’ve done any mobile web browsing, you know how difficult it is to see, let alone navigate, a traditional website on that tiny screen. This issue offers tips and ideas for developing a mobile website that will keep your viewer interested and engaged.

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Issue 01 - Do You Know Who's Visiting Your Website?

Your website is a critical component in your sales and marketing program – at least it should be. But do you really know how effective your website is? Who is visiting? How often? What content they’re reading? This issue talks about Google Analytics, a free program that offers an amazing amount of information about your website traffic.

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